In today’s globalized market, the toy industry is developing at an unprecedented speed. As the world’s largest toy producer and exporter, China is home to numerous leading toy manufacturers that are technologically advanced and reliable in quality.

Whether you are a toy distributor, retailer, or a parent concerned about your child’s growth, choosing a trustworthy toy manufacturer is of great importance. This article will provide you with an in-depth introduction to the top 10 reliable Chinese toy manufacturers in 2025, helping you to better understand their strengths, product features, and market performance.

LEGO, a globally renowned toy brand, has established a significant presence in China through its manufacturing base in Jiaxing. LEGO toys are famous for their unique building blocks and rich educational value, which have won the hearts of consumers worldwide.

The company adheres to the high-quality standards of the LEGO brand, while local production has further reduced costs and improved market responsiveness. LEGO’s product line covers a wide range of ages, from toddlers to adults, with both classic building sets and innovative products in collaboration with popular IPs such as Star Wars and Harry Potter.

1. Product Features：

High-Quality Materials: LEGO blocks are made from eco-friendly plastic, ensuring safety and non-toxicity, meeting the highest international standards.

Educational Value: LEGO toys focus on fostering creativity, logical thinking, and hands-on skills in children.

Innovative Design: LEGO continuously launches new products in collaboration with popular IPs, adding novelty and appeal to its offerings.

2.Market Performance：

LEGO’s market share in China continues to grow, especially in the high-end toy market. The brand enjoys extremely high recognition and customer loyalty, making it a top choice for many parents and consumers. LEGO’s commitment to innovation and market expansion has further solidified its brand influence.

Alpha Entertainment is a leading Chinese toy manufacturer specializing in the development and sales of toys and infant products based on popular IPs.

The company has a rich portfolio of animated content and has expanded its business into toys and infant products, forming a complete industrial chain. Alpha’s toy products cover a wide range of ages, from infants to teenagers, including popular IP-based toys such as Super Wings and Pleasant Goat and Big Big Wolf.

1.Product Features

IP-Driven: Alpha’s toys are centered around popular animated IPs, which have high recognition and appeal.

Diverse Product Range: The company offers a wide variety of toys, from plush toys to smart toys, catering to different consumer needs.

Education and Entertainment: Alpha’s toys focus on educational value, stimulating children’s interest in learning through engaging designs.

2.Market Performance：

In 2023, Alpha Entertainment achieved a total operating revenue of 2.739 billion yuan, a year-on-year increase of 3.09%. The brand has a wide influence in the domestic market, especially in the children’s toy market, where it holds an important position.

Starway Interactive Entertainment is a diversified company whose toy business includes robots, transforming mechas, and other high-tech toys.

The company leverages its strong R&D capabilities and innovative design to introduce toys with a strong sense of technology and fun. Starway’s products are well-received not only in the domestic market but also in international markets.

1.Product Features：

Strong Technology: Starway’s toys incorporate advanced technology, such as smart robots and remote-controlled toys.

Innovative Design: The company’s products are uniquely designed with high levels of fun and interactivity.

Diverse Product Line: Starway offers a wide range of products, from children’s toys to adult collectibles.

2. Market Performance：

Starway Interactive Entertainment’s total operating revenue reached 1.733 billion yuan, a year-on-year increase of 7.90%. The brand enjoys a good reputation in both domestic and international markets, especially in the smart toy sector.

Gole Toy is one of the veteran companies in China’s toy industry, specializing in the production of plastic toys.

The company is known for its high-quality products and innovative designs, which have won the hearts of consumers both domestically and internationally. Gole Toy’s product line covers a wide range of ages, from toddler toys to teenage toys, with a particular strength in puzzle toys and educational toys.

1.Product Features：

High-Quality Materials: Gole Toy uses high-quality plastic to ensure the safety and durability of its products.

Educational Value: The company’s products focus on fostering logical thinking and creativity in children, offering significant educational benefits.

Innovative Design: Gole Toy continuously introduces new themes and playstyles, such as ancient architecture series and technology series, to meet the needs of children of different ages.

2.Market Performance：

Gole Toy enjoys a high level of recognition and market share in the domestic market, especially in the educational toy sector, where it holds a leading position.

Pop Mart is a leading company in China’s blind-box toy market, known for its unique blind-box toys and trendy designs that have attracted a large number of young consumers.

Pop Mart’s products not only have collectible value but also introduce novel designs through collaborations with popular IPs and artists. The brand enjoys a high level of recognition and influence in the trendy toy market.

 1.Product Features：

Trendy Design: Pop Mart’s toys are centered around trendy culture, with unique and innovative designs.

Blind-Box Fun: The blind-box format, which involves random selection, adds fun and collectible value to the products.

IP Collaborations: Pop Mart collaborates with multiple popular IPs and artists to introduce limited-edition toys, attracting a large number of fans.

2.Market Performance：

Pop Mart’s toy business revenue far exceeds that of other toy companies. In 2023, the company’s overall revenue increased by 120% to 125% year-on-year, with overseas revenue growing by 440% to 445%.

The company’s commitment to innovation and market expansion has further solidified its brand influence.

Bangbao Educational Toys is a high-tech company specializing in the research, development, production, and sales of educational toys.

The company’s products are mainly building block toys that focus on fostering creativity and logical thinking in children. Bangbao has won a good reputation in both domestic and international markets with its high-quality products and innovative design philosophy.

1.Product Features：

Educational Value: Bangbao’s products are designed with a focus on education, stimulating children’s hands-on skills and spatial imagination through building blocks.

High-Quality Materials: The company uses eco-friendly plastic to ensure the safety and durability of its products.

Innovative Design: Bangbao continuously introduces new themes and playstyles, such as ancient architecture series and technology series, to meet the needs of children of different ages.

2.Market Performance：

Bangbao Educational Toys holds an important position in the domestic educational toy market.

Its products are well-received not only in the domestic market but also exported to many countries and regions in Europe, America, and Southeast Asia.

Yongsheng Animation is a company that focuses on animated content and covers a wide range of products, including toys and infant products.

The company’s popular IPs such as Pleasant Goat and Big Big Wolf and Smart School Bus are beloved by children, and the related derivative toys have also achieved good market performance.

1.Product Features：

IP-Driven: Yongsheng’s toys are centered around popular animated IPs, which have high recognition and appeal.

Diverse Product Range: The company offers a wide variety of toys, from plush toys to smart toys, catering to different consumer needs.

Education and Entertainment: Yongsheng’s toys focus on educational value, stimulating children’s interest in learning through engaging designs.

2.Market Performance：

Yongsheng Animation enjoys a high level of recognition and market share in the children’s toy market, especially in the plush toy and smart toy sectors.

The company’s commitment to continuous content innovation and product expansion has further solidified its market position.

Zhigao Cultural Creativity is a high-tech company specializing in cultural creativity toys, with a focus on creative puzzles and educational toys.

The company emphasizes the innovation and educational value of its products, winning consumer trust with unique designs and high-quality materials.

1.Product Features：

Creative Design: Zhigao’s toys are uniquely designed, full of creativity, and can stimulate children’s imagination and creativity.

High-Quality Materials: The company uses eco-friendly plastic and high-quality wood to ensure the safety and durability of its products.

Educational Value: Zhigao’s toys focus on educational value, fostering logical thinking in children through puzzles and educational games.

2.Market Performance：

Zhigao Cultural Creativity holds an important position in the domestic cultural creativity toy market. Its products are well-received not only in the domestic market but also exported to many countries and regions in Europe, America, and Southeast Asia.

UBTECH Robotics is a high-tech company specializing in the research and production of smart robots.

The company’s products mainly focus on educational robots and entertainment robots, bringing a new experience to consumers through advanced technology and innovative design.

1.Product Features：

Advanced Technology: UBTECH’s robot products use advanced sensor technology and artificial intelligence algorithms, enabling functions such as autonomous navigation and voice interaction.

Educational Value: The company’s educational robots focus on fostering children’s programming skills and technological literacy, offering significant educational benefits.

Diverse Product Line: UBTECH offers a wide range of products, from children’s educational robots to adult entertainment robots, catering to different consumer needs.

2.Market Performance:

UBTECH Robotics enjoys a high level of recognition and market share in the smart robot sector. Its products are well-received not only in the domestic market but also have a certain level of competitiveness in the international market.

Beingmate is a company specializing in the research, development, production, and sales of infant and children’s products.

The company’s products cover a wide range of categories, including toys, baby strollers, and cribs. Beingmate focuses on the safety and comfort of its products, winning consumer trust with high-quality materials and innovative designs.

1.Product Features:

Safety First: Beingmate’s toys use eco-friendly materials to ensure the safety and non-toxicity of its products.

Comfortable Design: The company’s infant products focus on comfort and practicality, meeting the needs of parents and children.

Diverse Product Range: Beingmate offers a wide variety of products, from toys to baby strollers, catering to different consumer needs.

2.Market Performance:

Beingmate enjoys a high level of recognition and market share in the infant and children’s products market.

The company’s brand has a wide influence in the domestic market. Beingmate’s commitment to continuous innovation and market expansion has further solidified its brand influence.

According to analyses by Zhongyan Pu Hua and Forward Industry Research Institute, the Chinese toy industry in 2025 is characterized by the following trends:

1.Market Size Growth:

In 2023, the market size of China’s toy industry reached 250 billion yuan, a year-on-year increase of 10%.

It is projected that by 2025, the market size will exceed 280 billion yuan. This growth is mainly driven by several factors:

Consumption Upgrade: With the increase in household income, consumers are increasingly demanding higher quality and functionality in toys, willing to pay higher prices for high-quality and educational toys.

IP-Driven: The market for derivative toys based on IPs from animation, film, and games continues to thrive, driving the diversified development of the toy industry.

Export Market: China’s toys hold an important position in the global market, with export volumes continuing to grow, especially in regions such as Europe, America, and Southeast Asia.

2.Innovation and Technology Integration:

The toy industry is undergoing a technological revolution, with smart toys, educational robots, virtual reality (VR), and augmented reality (AR) toys becoming mainstream.

For example, UBTECH Robotics’ educational robots foster technological literacy through programming and artificial intelligence education.

Starway Interactive Entertainment’s remote-controlled toys and smart robots enhance product interactivity and fun through advanced sensor technology.

3.Rise of Educational Toys:

The educational toy market is experiencing rapid growth in 2025, especially in the areas of puzzle toys and educational toys.

Companies like Bangbao Educational Toys and Zhigao Cultural Creativity, with their building block series and creative puzzles, are widely welcomed by parents and educational institutions for fostering creativity and logical thinking in children.

Additionally, LEGO’s educational sets and Alpha Entertainment’s IP-based educational toys meet parents’ educational demands through fun and learning.

4.Sustainable Development and Environmental Protection:

With the increasing awareness of environmental protection, toy manufacturers are increasingly focusing on sustainable development.

Companies like Gole Toy and Beingmate use eco-friendly materials to ensure the safety and environmental friendliness of their products.

At the same time, companies are actively promoting green manufacturing in the production process, reducing waste emissions, and improving resource utilization efficiency.

5.Globalization and Market Competition:

China’s toy industry holds an important position in the global market, with export volumes continuing to grow.

However, with the intensification of market competition, companies need to continuously enhance their competitiveness.

For example, Pop Mart has expanded into overseas markets, with its overseas revenue growing by 440% to 445% in 2023. Additionally, companies need to strengthen brand building and intellectual property protection to meet the challenges of the international market.

In 2025, China’s toy industry is welcoming new opportunities for development.

The top 10 toy manufacturers introduced above have stood out in the industry for their high-quality products, innovative design concepts, and good market reputation. They not only offer a wide range of toys to consumers but also bring reliable business opportunities to partners.

In the days to come, we look forward to these companies continuing to innovate and introduce more high-quality products to bring more joy and growth to children. At the same time, we hope to establish closer cooperation with these trustworthy manufacturers to jointly promote the development of China’s toy industry and create a brighter future.

If you are interested in these toy manufacturers or wish to establish cooperation with them, please feel free to contact us. Let’s join hands and create a brilliant future together!